"The Apple Watch represents a redrawing of the map that locates technology in one place and our bodies in another."
This is fucking hilarious to me because:
- Apple is far from the first to introduce wearable phone tech, and definitely far from the first to do so in the last year.
- Apple is playing fuckin’ catch-up at this point; they’re sitting at 11% market share compared to Android’s 85%. The idea that the Apple Watch is going to be the thing that breaks through and makes wearable tech a cultural phenomenon before Android/Google does (bearing in mind that Android Wear is already a thing and has been for months) is laughable.
- Breathless and sensational technophobia.